Former Endemol Shine Gaming Director Joins Pragmatic Solutions


Mark Woollard, newly appointed Business Development Director, discusses why he is excited to be joining Pragmatic Solutions and what the next twelve months look like for the iGaming platform.

“I recently joined Pragmatic Solutions from Endemol Shine Gaming, where I was Commercial Director, leading their Gaming Gambling division. Having been at Endemol Shine for nearly six years, I was looking to join a truly entrepreneurial business with exceptional technology. I saw this in Pragmatic Solutions.”


“Because, at the end of the day, it’s all about your team. Trust me when I say, the Pragmatic Solutions executive team is really impressive.

A veteran in iGaming, Deep Bhartari first made a name for himself within Party Gaming, being one of the key people developing the Party Gaming platform. The Party Gaming platform at the time was the largest of its kind, handling over 120,000 concurrent customers. With its reputation as a stand-out in the marketplace intact to this day, the Party Gaming platform is still the core system for one of the biggest gaming companies in the world. Added to this, Deep has made a significant and impressive contribution to the growth of Party Gaming itself, from start-up all the way through to its successful LSE listing.

It’s exactly this expertise that Deep has brought to Pragmatic Solutions, along with key members from the initial Party Gaming development team. With the help of these talented individuals, Deep has succeeded in building a complete API-based management platform. A solid, scalable and flexible platform allowing for seamless integration with any product or service on the market. With Deep’s extensive gaming and entrepreneurial experience behind it, as well the technical knowledge and drive of his world-class team, the Pragmatic platform is set to facilitate gaming and betting Operators worldwide with a high quality and dynamic product.


Prior to joining, I had many conversations on why operators are either looking for new iGaming solutions or why they are choosing the lengthy, expensive and very difficult option of building it themselves. It seems that current platforms were built many years ago and whilst these platforms served a great purpose, the level of growth many operators have seen over the years has made these platform solutions unfit for purpose.

When I came across Pragmatic Solutions, I felt they had built the right business to give operators the ability to scale and add new verticals quickly, without internal support from an extensive team of software engineers. Pragmatic Solutions was built as a modular platform with a micro-services concept, meaning a quick and effective workflow on a one-service module. There is no need to rework the entire architecture of the platform – we are giving our operators the opportunity of quick scalability with major flexibility.  


Competing in a crowded market, Pragmatic Solutions is standing out with a simple and clear message – Everything Connected. One of the most impressive facts about us is that we can Connect an operator to Everything they require to efficiently scale and become a leader in a busy marketplace. Whether we are talking innovative marketing tools, the latest content supplier or even entirely new gaming or casino verticals, we have the ability to deliver on a client’s wish list quickly and effectively.


We currently manage a strong portfolio of clients, taking over 750m monthly bets per month and €500m yearly GGR, and we are now focusing on clients who are either looking to grow their current online offering and need a scalable platform or looking to enter the online market for the first time.