SoftSwiss strikes franchise deal with Yggdrasil
SoftSwiss signs a strategic deal with Yggdrasil, a superior online game provider.
The franchise deal provides SoftSwiss with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise. The agreements reached between two companies will become reality on August 18th.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST (the industry leading promotional toolkit). In addition, the Franchise solution includes GATI, the latest iGaming development & distribution innovation from Yggdrasil. SoftSwiss can also use GATI to develop and distribute its own games on the Franchise platform.
Within the full catalog of Yggdrasil proprietary games available to SoftSwiss is the new release Vault of Fortune, and the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
Moreover, the new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees such as Azure Tech, Flow Gaming and Soft Gamings. Following the deal, SoftSwiss will have access to the game development and distribution tool GATI to build, port or commission games that can be deployed by other Franchisees.
To date, the SoftSwiss Game Aggregator’s partnership network is around 60 game providers with over 10,000 games to choose from. The Game Aggregator is growing at an amazing pace constantly increasing the capacity and expanding the partnership network to provide the clients with high-quality content and first-class service. Over the year, the amount of bets proceeding by the aggregator has tripled and the number of games increased twofold. The franchise deal with Yggdrasil will be a good bit of help to scale the distribution potential and commercial opportunity for SoftSwiss.
Bjorn Krantz, Head of Publishing at Yggdrasil, said: “SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. The franchise enables them to take full control of their iGaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology”
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”