Oddspedia: It’s all about sports fans
Oddspedia is looking to be the biggest community of sports fans and bettors from all around the world.
The new version offers the new layout in 5 different languages (English, German, Italian, Portuguese and Spanish). Oddspedia compares more than 80 bookmakers from all over the world, allowing the users to check the odds comparison tool both before the match has started and while it’s being played live.
The Chief Design Officer of Oddspedia Jonko Bukovski said ”It was a great challenge and at the same time an opportunity and a great pleasure for our design team to work on such a remarkable website as Oddspedia. We have conducted in-depth research of our target audience and the industry as a whole, but more importantly we put a lot of thought and heart into it. As a sports fan myself, I wanted to design an experience tailored to the needs of our audience.”
Oddspedia aims to put our users in the centre of our product. It’s about the entire process of designing the experience, starting with better understanding the needs and struggles of our visitors and thinking about possible solutions that can lead to the best design in the specific context. It’s really important to build deep empathy with the audience you are designing for. When you understand the people you are trying to reach, and design from their perspective, you can come up with some very innovative (sometimes crazy) ideas.
Our product is international, bringing together sports fans and bettors from more than 200 different countries. In order to design the best possible experience for so many different people, we created an enhanced geo targeting system which not only shows you the local bookmakers, but also the content the user might want to find by rearranging sports, leagues and matches in order to provide the most popular and interesting events based on your location.
Finding and navigating easily through your desirable information at Oddspedia is one of our primary goals. For example, our news selection by topic is not only limited to news separated by sports or teams, but also by leagues and even better – by matches. This way you are always in the know with all the important information for the game you are planning to bet on or just watch with friends.
Furthermore, we do our best to help our sport bettors make informed decisions on which outcome to place their bet. We do that by providing them with a comprehensive picture, from showing the weather forecast to detailed odds
movement, in-depth betting market’s statistics, injured or missing players and a lot more.
We are also very proud of our Bookmakers section, where everyone can easily compare the different bookmakers available to them. Our reviews are visual and catchy, straight to the point so that every visitor will find the information most valuable to them, such as the best bonus offer, or the bookmaker offering the best average odds on their preferred sport.
And all of this is just a fraction of everything we are preparing for our audience. Constantly collecting feedback from our users interacting with Oddspedia, we won’t stop improving and enhancing our product – designed especially for sports fans, by sports fans!
Mr Bukovski’s top 5 tips for better user experience that he always try to follow in his work:
Don’t reinvent the wheel:
Oftentimes designers fall victim to being too innovative, trying to come up with new approaches, or trying to fix what is not broken. Make the user feel comfortable with your design. The ‘Search’ icon must be in the top right corner – this is what your user is expecting from your user interface. Yes, putting it down in the bottom navigation is closer to your thumb, but your user just spent 3 seconds searching for it. Not cool! If there is a pattern for something, there is a reason for that.
Less is more:
Keep it simple! The easiest thing is to throw a bunch of different options, but it’s better to think about what is essential to your user and remove all the noise surrounding it. Try to model the experience for them. Putting all the possible filters in one place is not good enough, it would be better to define those that are valuable to the user in the context of your content.
This is key! And it’s not only about using the same button shape or colour every time. It’s even more important keeping consistent when it comes to the flow of the user’s journey. Use clear and simple navigation in order to make it easy to go forward and backward through the journey.
Performance is just as important as design:
It’s easy to make something look beautiful and easy on the eyes, but performance is more important for the user experience. In my work I always discuss my ideas with the development team in order to know better at what cost my design will be.
I know how trivial this sounds, but there is a reason for that. Before you even put your pencil on the paper – talk with a couple of your users. Try to understand their needs and goals, walk in their shoеs for a while. The feedback you collect from your audience is like pure gold for your product, but only if you listen to what they have to say.
I would like to finish with one of my favourite design phrases:
“User’s time is precious! Time = Life. Don’t allow bad design decisions to steal life from your users.”