Marketing

Betfred is launching an advertising campaign for new numbers game, The Nifty Fifty. Created by Zut, the advert takes the...

The PGA TOUR and DraftKings have announced an expansion of their multi-year content and marketing relationship that now designates DraftKings...

Betfred has agreed a new two year extension as title sponsor of the European Tour’s Betfred British Masters following the...

UD Ibiza and Betsson have reached a sponsorship agreement. The logo of the Swedish online gaming giant will appear on...

DraftKings strikes new partnership with the Premier Lacrosse League. As part of the deal, DraftKings has received the exclusive designation...

Tabcorp has signed a new international partnership with Major League Baseball to bring exclusive MLB programming and experiences to Australian...

For the next three seasons, the two organisations will develop unique content for madridista fans based on the Asian continent....

Gambling companies inside Spanish football stadiums or on shirts will no longer be permitted. The move is one of the...

After having previously announced deals with FanDuel and Betfred, The Denver Broncos and BetMGM have entered into a multi-year agreement. As an official...

FanDuel Group and Pat McAfee Inc. announced a broader extension of their relationship, designating FanDuel the full category exclusive sports...