SBTech is an industry-leading software provider of sports betting and iGaming software and services for betting operators.

The company employs more than 1000 staff internationally serving top-tier operators in 20 regulated markets. The company’s industry-leading online sportsbook, cutting-edge in-play betting platform, premium casino and live casino products, responsive design and fully equipped iGaming platform provide players with an unrivalled betting experience.

Taking a user-centric approach, SBTech has developed a unique data-driven personalisation engine which is used to generate tailored betting suggestions, promotions and communications, based on the behaviour of both individual players and similar bettor segments.

SBTech invests heavily in innovation to keep its operators ahead of the game. In 2017 the company successfully rolled out features like: ProAct live chat, Add2Bet, which enables players to create new bets using the cash out value of an existing bet, and Action Betting, a mobile-first feature which suggests live quick bet markets through real-time alerts. For more information, please visit: