IGT Signs License Agreement With Sony Pictures Television
IGT has entered into a multi-year licensing agreement with Sony Pictures Television Inc., granting IGT the property licensing rights to the critically-acclaimed and Emmy Award-winning reality television show, Shark Tank. The agreement gives IGT the rights to develop and distribute Shark Tank branded lottery products throughout the United States. IGT has the rights to distribute instant scratch games, pull-tab games, traditional online games, instant online games, monitor games, interactive games, and mobile games.
“IGT is pleased to partner once again with Sony, a company that consistently delivers popular television and theatrical entertainment, to bring the Shark Tank brand to lottery customers,” said Michael Chambrello, IGT Chief Executive Officer, North America Lottery. “Together, IGT and Sony will develop a Shark Tank lottery program which will encompass the hallmarks of the brand which has reinvigorated entrepreneurship in America. Shark Tank offers our customers a unique way to integrate relevant and popular entertainment into their game portfolios with a brand that is synonymous with money and winning.”
Shark Tank, the three-time Emmy-winning, critically acclaimed reality show has reinvigorated entrepreneurship in America and has become a culturally defining series. Now in its eighth season, the Sharks – tough, self-made, multi-millionaire and billionaire tycoons – continue their search to invest in the best businesses and products that America has to offer, giving people from all walks of life the chance to chase the American dream.