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Action Network strikes MLB partnership

The Action Network, part of sports betting media group Better Collective, and Major League Baseball has announced a multi-platform content...

Marketing
Norwich City terminate sponsorship deal with BK8 Sports

Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken...

Marketing
BoyleSports signs Natalie Sawyer as media lead for Euro 2020

BoyleSports have signed up highly regarded sports presenter Natalie Sawyer as one of their ambassadors for the Euro 2020 finals...

Marketing
Norwich City sign BK8 Sports as new principal club partner

Norwich City has announce BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the...

Marketing
NHL expands presence in Baltics with OlyBet partnership

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming flagship betting brand OlyBet the...

Marketing
Betsson strike Copa América sponsorship deal

Betsson has signed an agreement with the South American Football Confederation, CONMEBOL, to be the official regional sponsor of CONMEBOL...

Marketing
NHL legend Wayne Gretzky joins BetMGM as brand ambassador

BetMGM has announced the signing of Wayne Gretzky, former National Hockey League (NHL) legend and four-time Stanley Cup champion, to a multi-year...

Marketing
Paddy Power unveils Euro 2020 ad campaign with Peter Crouch

Peter Crouch is back staring in the latest Paddy Power TV advert, which sees the former England striker show off his German...

Marketing