Marketing

Paddy Power’s Boris Johnson Euro 2024 advert axed following revolt from staff

FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro...

Marketing
Superbet pens front-of-shirt sponsorship deal with America-RJ

America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State...

Marketing
ESPN BET launches ad campaign featuring Stephen A. Smith

ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown...

Marketing
Betano extends sponsorship of Benfica

Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club...

Marketing
Fanatics Betting and Gaming lands Justin Thomas as brand ambassador

Fanatics Betting and Gaming, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the...

Marketing
Betano secures exclusive betting partnership with Liga Profesional de Fútbol

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership...

Marketing
Sky Vegas to sponsor ITV’s ​’The ​​​Fortune Hotel’

Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted...

Marketing
Betfair scores record shirt sponsorship deal with Vasco da Gama

Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced this Thursday (09)...

Marketing
William Hill to be Scottish league’s new sponsor in £10 million deal

William Hill is poised to invest a record £10 million into the Scottish Professional Football League over five years. It...

Marketing
ESPN BET agrees new sponsorship deal with PGA Championship 

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the...

Marketing