Betcenter, the Belgian retail and online sportsbook operator, has announced the launch of a new affiliate programme for the company’s online sports-betting brand in partnership with Income Access, the iGaming-focused marketing software provider and part of Paysafe Group. The programme will be managed using the affiliate management software of Income Access.

Founded as a retail sports-betting operation in 2005, the Betcenter online sportsbook was launched in 2014 and holds a license from the Belgian Gaming Commission. The brand offers players a wide range of classic sports-betting options, such as tennis, football, basketball and hockey. Betcenter also features live-betting functionality for wagering on matches as they happen. The platform is mobile-responsive and offers players both iOS and Android apps. In addition to its cross-device approach, the brand supports a wide range of languages, including English, Dutch, French, German and Turkish.

Betcenter offers players an ongoing 100% welcome bonus of up to €100 on the first deposit, a bonus programme offering up to 30% on top of regular winnings, and a member card programme that includes free bets and withdrawal privileges at the operator’s more than 150 Belgian retail betting shops.

The launch of the Betcenter affiliate programme, which will be powered by the Income Access platform, allows European affiliates to promote the brand. The programme features a revenue share commission structure of up to 35%, depending on the number of depositing players affiliates refer.