Racing Post and Best Gaming Technology (BGT) have combined to launch an innovative new horse racing and greyhound product that is now live on more than 12,000 Self Service Betting Terminals across both Ladbrokes and Paddy Power retail estates, as well as a large selection of independent operators including Boyle Sports, Jennings Bet, Chisholms and Corbetts.

The exclusive BGT terminal product offers a full range of early, board and starting prices and allows customers to make better informed decisions, courtesy of Racing Post’s unrivaled digital content which includes detailed race cards, the latest form, results, race predictor, Spotlight tips, key stats and trainer/jockey information.

A brand new Bet Filter tool enables customers to shortlist the day’s runners, based on their own preferred criteria, and find the best betting opportunities and has proved a very popular addition. After the Racing Post race cards, Bet Filter has been the most used feature on the terminal and has also seen a third of customers who use the tool go on to place a bet.

Further favorites with the punters have been the new Signposts stats and tips — Hot Jockeys, Trainers In Form and Racing Post Ratings — with over 20 per cent of bets to date placed from the bet prompt tools rather than directly from the race cards.

Dan Taylor, Managing Director — Retail at Paddy Power said: “The feedback has been positive across the estate from both shop staff and customers. Our customers enjoy using the product and we see a continuous uptake month on month. We are excited about new developments and differentiating the product further for our punters.”

Daily racing news and betting publisher Racing Post offers high-quality, digital content solutions across web, mobile, tablet and retail to bookmakers and media partners via its Racing Post B2B arm.

Mark Renshaw, Racing Post Managing Director (Digital) said: “This product is another example of how we are helping to modernize retail betting, allowing punters to access a host of digital benefits. Here, they can access our expert content and place a bet all in one place with a simple, yet sophisticated experience.”

John Pettit, BGT Managing Director — U.K. & Ireland, said: “Partnering with Racing Post has given us access to an unrivaled set of proprietary data and content. We have been able to create and bring to market a unique offering and bet prompts that add value to customers and generates incremental revenues for bookmakers.”