NairaBet, the Lagos, Nigeria-based sportsbook operator, has re-launched its affiliate programme in partnership with Income Access, the iGaming-focused marketing technology company and part of Paysafe Group. The re-launched affiliate programme has integrated Income Access’ affiliate software, including the company’s Ad Serving tool.

Nigeria’s first online sports-betting company, NairaBet allows players to wager on Premier League, European and international football matches as well as basketball, tennis, rugby league, baseball and other global sporting events. Powered by an Optima platform, the brand also features in-play functionality and boasts an online casino with a cutting-edge suite of slots such as Jurassic Park™ and Game of Thrones™.

The re-launch of the NairaBet affiliate programme, which will now be powered by the Income Access platform, will allow a wider range of affiliates to promote this leading Nigerian online sportsbook. The re-launched programme features a revenue share commission structure of between 30% and 50%, depending on the gross gaming revenue (GGR) of the players that affiliates refer each month.

“As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform,” said Akin Alabi, CEO of NairaBet. “The company’s software is the iGaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”

The affiliate programme will be managed by NairaBet’s dedicated team of in-house affiliate managers. The team, who have many years’ experience in player acquisition in the African market, will be using Income Access’ Ad Serving tool to geo-target affiliate marketing campaigns to a town and city level.

“Sub-Saharan Africa is one of the fastest growing regions for iGaming, so we’re excited to re-launch the affiliate programme of a major sportsbook in Nigeria, a key regional market,” said Nicky Senyard, Managing Director of Income Access. “The re-vamped NairaBet affiliate programme will provide an important revenue opportunity for the emerging affiliate sector in Nigeria as well as global affiliates.”