William Hill Partners With Caesars Entertainment

Business News

William Hill, America’s leading Race & Sports Betting company, is partnering with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino.

Bettors at the William Hill Race Book inside the Horseshoe Council Bluffs Casino will be able to wager on major Thoroughbred, Harness, and Greyhound tracks from around the country – seven days a week.  The simulcasting area will be adjacent to the main Casino floor and include a state-of-the-art Sports Bar and video wall.

Pending regulatory approvals and the construction schedule, the William Hill Race Book will open prior to the 2017 Kentucky Derby.

“We are excited to expand into Iowa and proud to partner with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino.  We look forward to creating a first-class experience for all racing fans in the Greater Omaha area to enjoy,” said Joe Asher, CEO of William Hill US.

“William Hill has an excellent reputation and we are excited to welcome them to Iowa and partner to bring a new amenity that will bring even more energy to the Horseshoe Casino floor,” said Bo Guidry, Senior Vice President and General Manager of Horseshoe Council Bluffs.

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