NetRefer, a global leader in Performance Marketing, launches PMI (Performance Marketing Intelligence), its new marketing optimisation product.

PMI provides self-service intelligence enabling users to make faster, well-informed decisions based on a 360-degree view of their data. Users are promptly notified of new trends, enabling them to drill-down, compare and take action.
NetRefer’s data scientists built readily available machine learning models together with industry KPIs that enable self-service analytics. All this is packaged into easy-to-use visual dashboards and reports that require no prior knowledge of BI or analytics. PMI also frees its users from expensive data warehouses, BI tools and armies of data scientists.

PMI can smoothly be integrated to any platform and can deliver intelligence from day one.
“We’re delighted to offer our clients with a data-driven marketing optimisation product that can directly and positively affect their bottom line.” says Johan Zammit, Director of Strategic Projects at NetRefer. “We’ve injected years of industry experience in a product that brings the magic out of our clients’ data.”

NetRefer will be showcasing several new products and services at ICE and LAC in February