Interwetten is the official premium partner of the Hahnenkamm races in Kitzbühel


Interwetten concludes a multi-year sponsorship agreement with the agency WWP.

Werner Becher, Interwetten: “With the Hahnenkamm races, we sponsor the most attractive races in the World Cup season and significantly increase our visibility in the top sport.”

Interwetten is the official premium partner of the most attractive ski event in the World Cup season. From 17 to 22 January Interwetten presents the 77th venerable Hahnenkamm races. The organizers are also expecting millions of viewers, including 100,000 visitors per year, to watch TV. Interwetten offers an exciting package for all fans and guarantees the best entertainment even off the slopes.

Werner Becher, Speaker of the Board at Interwetten : “We are very proud to partner with such a traditional event like the Hahnenkamm Races. Through this sponsorship, we continue to pursue our strategy of supporting the most attractive competitions and working with the best. With WWP, we have a strong partner with many years of experience at our side, which will also increase our visibility in the top sport. ”

Philipp Radel, CEO of WWP : “The Hahnenkamm Races not only look back on a long tradition, but were always a pioneer in sports and marketing technically” explains WWP CEO Philipp Radel and leads in terms of the new partnership continues: “With Betfair We are looking forward to a partner that is one of the leading players in the European sports betting industry and a perfect complement to existing brands. We are excited about activations that offer added value to fans at home and at home. “