Front Runner, the UK’s only free sports channel, will commence its first sponsorship arrangement with online gaming company Mr Green Ltd.

The channel launched four months ago and is now available in 19 million homes across the UK and Northern Ireland on Freeview, FreeSat, Talk Talk/BT and Sky.

Ryan Scarratt, from Front Runner, said: “This is a promising start to 2017 as the channel gains its first major sponsorship deal. Our audience is the perfect fit for Mr Green and we’re delighted they have recognised that we are an exciting addition to the market.”

He added: “Now the channel is established we are inviting more brands to contact us to be part of the future success.”

Alex Beecham, from Mr Green, added: “It is great to partner with Front Runner who offer some exciting programming. Front Runner viewers are a perfect fit for our casino and sports betting products as we continue to increase our brand position as the Gentleman of Online Gaming in the UK. Looking for entertainment? Ask for Mr Green.”

Front Runner is available on Freeview ch91, FreeSat ch250, Talk Talk/BT ch91 and Sky ch468. The free-to-air sports channel launched in October 2016.