Cristiano Ronaldo & Dwayne Wade end #raiseit campaign in style

Marketing

imgres

Team PokerStars SportStar Cristiano Ronaldo and renowned basketball player Dwyane Wade are drawing the #raiseit campaign to a grand close with a remarkable display of sporting skill.

The pair are battling it out for the final time following six previous duels for the innovative and fun social campaign by the world’s most popular online poker site PokerStars.com, an Amaya Inc. brand.

In a sneak peak of the final videos, which will go live on Ronaldo and Wade’s social media channels on Monday and Tuesday (30 and 31 January) respectively, the famous footballer and Chicago Bulls basketball player can be seen preparing to battle it out in the “Aerial Duel” round.

Ronaldo and Wade have gone head-to-head in six previous rounds; “SuperStar Wake-Up,” “Meme Battle,” “Happy Holidays,” “Getting Ready in Style,” “Breakfast My Way” and “Extreme Work-Out.”

The #raiseit campaign is a fun take on the poker mentality of raising the stakes in order to “one-up” your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities.

So far the videos have received more than 87 million views across social media channels. To view the #raiseit challenges go to the Raise It website.

RECOMMENDED