Perform to launch the betting industry’s first Client Added Commentary product

Business News

Perform Group, a world-leading digital sports content and media group, today announces the launch of its latest innovative Betting Solutions product at this year’s ICE.

Perform’s newest product (following the announcement of Opta-powered Football Visualisation)   will allow clients to add their own commentary (in any language) over the top of any selected live stream, and deliver personalised messages to their customers in real-time. The commentaries can be added from anywhere in the world, as the service requires only an internet connection.

The product builds on Perform’s industry-leading Live Streaming rights portfolio (which includes La Liga, Ligue 1, full coverage of the WTA Tour, Wimbledon and FIBA), providing more than 18,500 plus events per year, across 16 sports.

Clients will be able to build their brand, drive interest in their betting markets and promote upcoming events via their service.

Perform will also offer additional commentator support in the form of Opta (football’s leading data provider) Fact Packs, for a number of key sports. Opta Fact packs are used by the world’s leading broadcasters and commentators to deliver the highest quality and most innovative broadcast coverage.

The announcement of Client Added Commentary continues to reaffirm Perform’s position as the leading global supplier of betting solutions, and its commitment to providing the industry with truly innovative, engaging and quality products.

Andrew Ashenden, EVP Betting at Perform, said: “We are delighted to be the first to enable our customers to commentate over live streams themselves, from any location and in any language. This ground-breaking new feature of our service, allows bookmakers to customise the commentary experience entirely, and engage with their customers like never before. Our complementary Opta information allows customers to create fact-based commentaries that help promote specific markets in-running.”

Perform’s Client Added Commentary solution will be on display, and available to demo, at Perform’s stand, S1-240, at ICE 2017. Please contact the Perform Betting Solutions team for more information.