Betgenius, the leading supplier of sports betting and marketing technology to regulated bookmakers and lotteries, has entered into a landmark partnership with the Greek betting and lottery operator, OPAP, to provide a cutting-edge multi-channel sportsbook platform.

The deal will see OPAP migrate its digital sports betting operation to the Betgenius Sportsbook Platform, featuring a full back office suite, outsourced trading, CRM and marketing tools, and UX development across all digital channels.

Betgenius has also been selected by OPAP to become its primary provider of in-play data, delivering fully-automated, real-time prices for around 130,000 events per annum, including all major football, basketball and tennis fixtures.

The Betgenius Sportsbook Platform offers a highly scalable, modular solution which gives operators maximum control, particularly around the delivery of differentiation in front-end design. It allows operators to integrate Betgenius’ turnkey sportsbook – designed to remove the day-to-day operational pressures of running a sportsbook – or simply select best-of-breed products and services.

Combined with Betgenius’ market-leading trading, UX and digital marketing capabilities, the platform creates an unmatched full-service provider for the sports betting sector.

Damian Cope, Chief Executive Officer of OPAP, said: “We are very pleased to be announcing this deal with Betgenius, which is an important step in building a world class portfolio of products and services for OPAP’s customers. Our cooperation with Betgenius will allow us to be in more control of our digital sportsbook product and also provide the flexibility to enable us to react quickly to the fast-changing world of digital sports betting.”

Jack Davison, Managing Director of Betgenius, said: “We are hugely proud and excited to have been selected by OPAP as a key partner in its efforts to offer its customers the best sports betting experience possible. The Betgenius Sportsbook Platform has been developed with speed, flexibility and scalability at its heart, and allows us to uphold the same high standards in technology and customer service to which we have always been committed.”