Sports Betting

After the partnership with the multinational iGaming software provider BtoBet, the most recent entrant in Kenya, Supabet247 is ready to expand soon from Kenya to several countries in Africa, launching with success its new campaign voted to increment its audience of players.

Supabet247’s Head of ICT Nigel Quadros stated: “We are very pleased to be partnering with BtoBet in the launch of our brand. I firmly believe in BtoBet’s futuristic technology and in the high quality of its products that perfectly fit our needs.” Commenting on the marketing strategy, Quadros added:

We have just launched our new campaign through radio, tv, social media, local newspapers and we have reached more than 50,000 users in few days. In the perspective to capture the attention of a wider number of players, especially young users, we are also planning to propose our offer in local languages. We are extremely pleased at the speed and support of BtoBet in helping us launch with a wide variety of markets on offer.”

Quadros also anticipated Supabet247’s future projects: “Today, we are the second brand, after the market leader, offering USSD in additional to existing SMS and Web Channels – and looking forward to mobile with native app. We have centralized our roll out in Kenya, but our future aim is to transform our brand into a Pan African brand.”

BtoBet’s chairman Alessandro Fried complemented Supabet247 as a very fast growing brand and highlighted: “We are very proud to support Supabet247 as a partner in Kenya and to provide our technology and solutions, to increase the company’s revenues. The growing number of gamblers and the spread of mobile in Kenya – and in Africa in general – is indicating the need to adopt a suitable platform and fitting software to have a greatest insight into players’ data and behavior to drive and manage the gaming business in the most efficient way.”

At ICE Totally Gaming, on the 8th February 2017, Fried will be speaking at the exclusive yacht-conference on the Sunborn London at ExCeL. The session, organized in partnership with Microgaming, is dedicated to the African market.