Business News


INTRALOT will be excited to welcome gaming professionals from around the world to its award-winning Iconic Pavilion, N5-160, in one of the most outstanding annual global trade shows of the gaming industry “ICE Totally Gaming” in London, Feb. 7-9, 2017. ICE Totally Gaming presents a unique opportunity for INTRALOT to exhibit a greater-than-ever suite of products.

As part of INTRALOT’s thrilling journey to the future playing experience, we enable visitors to discover this year’s “All about the Player” theme that represents the company’s strategy to drive player engagement through personalized and entertaining offerings.

INTRALOT’s new suite of best-of-breed products and services enhances its legacy as an end-to-end supplier of reliable and secure gaming solutions, while supporting customers around the world achieve sustainable and responsible growth.

Antonios I. Kerastaris, INTRALOT Group CEO, stated: “Better understanding the needs and habits of the players and using technology as an enabler of change is what leads us ahead. INTRALOT delivers a winning product offering which we are more than thrilled to showcase at ICE Totally Gaming 2017 in London.“

The 2017 “All about the Player” Iconic Pavilion hosts an inspiring customer journey that streams through four main areas which demonstrate the progression of our comprehensive portfolio. Visitors will be guided through real life end-to-end scenarios setup in the Interactive, Retail, Systems, and VLT areas, all presenting efficient ways to address player needs through advanced hardware and software offerings. By making technology the driving force behind the gaming industry’s response to player needs, our latest gaming, betting and lottery solutions will surely inspire gaming professionals.


This year INTRALOT makes strides with its Digital channel and Games solutions presented in the Interactive area, comprising of cutting-edge components that empower operators to create compelling gaming, betting and lottery experiences for their players. INTRALOT’s end-to-end, all about the player approach, where UI/UX homogeneity across channels, products and verticals is prominent, becomes key in personalizing offerings and enhancing the user experience.

Through the set of patent-awarded native mobile applications, gaming, betting and lottery content can be easily offered on iOS or Android devices. This new approach delivers an unparalleled, on-the-go experience to players, both in companion and real money gaming modes.

When it comes to Interactive Games, attendees will be impressed by the stunning graphics, the enticing sound effects and music, and the exciting mechanics of INTRALOT’s Instant Win and Casino Slot Games. They all feature innovative game design, engaging themes, and capitalize on the latest HTML5 game development technology powered by INTRALOT’s Remote Gaming Server, Interactive Games can be seamlessly integrated to retail and online channels, enriching operator gaming portfolios, ensuring customer engagement and expanding player bases. RGS is built to serve HTML5 games for real-money, fun-play, and loyalty-play modes across channels, formats, and devices, whether played in-store or online.


At the retail area, visitors will step into the grounds of digital transition. Our revamped over-the -counter, clerk-operated In-store Terminals as well as Self-Service terminals and Vending Machines all represent design solutions that modernize the traditional retail store keeping hold of traditional players while technology and best-practices of the digital and social world attract new audiences.

The SST family includes slim single and dual full HD screen kiosks as well as ergonomically designed Full Self-Service terminals. All propositions feature HD touchscreens and are capable of accommodating games, betting and lottery content.

Gaming automation, with a touch of ‘semi-unattended’ freedom and in- or out-of-store placement, is advanced by INTRALOT’s next generation vending machines. The generic and compact versions of DREAMTOUCH allow players to select Terminal Instants, Scratch Tickets and Draw-Based Games simply by tapping. Each terminal’s full HD touchscreen delivers lively game content and supports digital signage on standby. Player participation is enabled via each terminal’s cash and cashless payment alternatives.

Making their debut on the ICE floor, Window Playpoint and a new lottery game concept that combines instant scratches with skill based gaming represent evolutionary propositions, capable of addressing an increasing effort to bridge the retail and mobile channels. This tendency can be fully understood and appreciated at the dedicated iLottery section which highlights INTRALOT’s best-practices towards expanding Lottery on the online channel.

The Betting Entertainment product family aims at ‘locking’ attendee excitement with new and upgraded Virtual and Racing propositions, all developed to differentiate operators and excite players. Placing its mark on the retail-tainment craze, INTRALOT will showcase the TapnBet family of Easy Betting products equipped with brand new features, thereby expanding the lineup of hardware enablers. In addition, Cinematic XP, INTRALOT ensures the delivery of captivating HD and UHD betting content.


INTRALOT further strengthens its legacy as a world leader of lottery, betting and gaming products and services by unveiling the company’s newest platforms, exhibited in the Systems area. Gaming professionals will have the opportunity to identify their alternatives and come up with the configuration that best serves their customer engagement needs, depending on their verticals, channels, and audiences.

ICE will highlight the debut of INTRALOT’s Pulse family of products, designed to manage the entities of the gaming ecosystem, increase performance and reduce operational costs. The first INTRALOT Player Pulse, is a cutting-edge gaming CRM product ideal for any gaming operator who aspires to genuinely be player-centric. It is a solution dedicated to manage registered players’ activity to increase their lifetime value.

INTRALOT Retailer Pulse, on the other hand, is the next generation of LOTOS Retailer Management, designed to reshape the retail universe by empowering retailers, leveraging technology and strategically aligning operations.

Fully integrated with our CRM propositions, INTRALOT Canvas is an intuitive CMS for lottery and gaming operators who want to grow their business by delivering the optimal playing experience to their audiences. It combines content management, marketing and personalization features that turn it into a true power-platform.

To amplify the experience, scheduled sessions will be held to demonstrate how these solutions are designed to meet current and future market demands. Our team of experts will also be available at all exhibition opening hours for personal one-on-one presentations of our CMS, CRM, iLottery and Mobile platforms and solutions.