K8 signs with EveryMatrix to deliver sports and casino content into the U.K.

K8 is a major force in online gaming, with a highly experienced management team, recently expanded U.K. offices and sponsorship deals in place with the likes of West Bromwich Albion Football Club. K8, Part of a larger online gaming and betting group based in Manila, are set to achieve great things in the U.K. K8 also sponsors MMA in China and Copa America, the third largest continental football event in the world.

“K8 Gaming’s connection to football and racing makes them well-acquainted with the British sports arena and we are thrilled to expand our presence in the U.K. market with yet another major sign. This partnership represents a positive element for our reputation in the region,” said Ebbe Groes, EveryMatrix CEO.

Under this agreement, EveryMatrix will provide its fully managed sportsbook and casino solution into all U.K.-facing K8 brands. As well as providing the required gaming infrastructure and meeting all technical requirements, this contract will also see EveryMatrix deliver the payments platform and affiliate solutions.

David Williams, K8 Gaming Manager, commented, “We are very pleased to announce our collaboration with EveryMatrix to deliver our first brand into the U.K. We hope to use the knowledge and skills of both parties to build an exciting and innovative product specifically tailored to the needs of the U.K. market.”

“K8’s addition to the EveryMatrix family comes as a great opportunity to prove that our complete array of solutions is a great fit for any operator,” added Ebbe Groes.