Playtech launches first-of-its-kind omni-channel game

Sports Betting

Playtech, the world’s leading gaming content and software, systems and services supplier, has launched a spectacular new slot game that rewards customers with unique and enhanced experiences, features and bonuses through the use of omni-channel play.

Launched across all channels and devices exclusively with Coral this week in more than 300 shops and in all 1,800 U.K. outlets later this month, Tiki Paradise is a true omni-channel game that rewards players as they unlock enhanced features and functionality by playing in-shop, online and on mobile.

Tiki Paradise is a five-reel, 10 payline slot game with wins awarded when three or more symbols are in view from left to right. Features include:

  • Wild Nights feature triggers randomly for a stacked wild reel and also includes the possibility of a Win Shuffle, which enhances a player’s win by shuffling the reels
  • Three Free Spin scatter symbols trigger 10 free spins
  • A wild symbol substitutes for all symbols except for the Free Spins scatter symbol

Made possible due to Playtech’s cutting-edge platform technology and unified system that enables cross channel play, customers in-shop, for example are rewarded with an extra Wild Nights feature if they use Coral’s Connect card.

If they then play online or on mobile within the next 14 days they can unlock a further two free games features to choose from when in the free spins bonus.

The journey is complete if a player then plays in-shop in order to enjoy the full choice of five features in the retail game as well as having it online.

As long as the player returns to play again on either channel (online or retail) within 14 days, the features will remain unlocked.

Shimon Akad, COO, Playtech, said, “I am extremely proud to have launched Tiki Paradise. Playtech is showing exceptional innovation. It is a first ever omni-channel content launch and Playtech’s newest and smartest addition to our Playtech ONE platform.

“The Playtech ONE platform is the first to allow these types of enhanced rewards and free spins features across retail and online domains, delivering a single coherent user experience across retail, online and mobile, to ultimately supply our operators with the leading technology in the gaming industry.

“The game is equally beneficial to the licensee as it both increases Coral Connect Omni-channel signs ups and incentivises Know Your Customer (KYC) with less anonymous play and more responsible gaming,” Akad added.

Mark Kemp, Product Director, Ladbrokes Coral, said, “This is a first of its kind and we’re delighted to be announcing it exclusively in partnership with Playtech. Not only will our Coral Connect customers find Tiki Paradise incredibly engaging and great fun to play, it enables us to develop and launch further integrated omni-channel content that significantly increases the gaming experience for players who play slots in our shops and on mobile.”