Pariplay Ltd, gaming technology company serving iGaming operators, land-based casinos and iLotteries, has announced a content partnership with Interwetten Gaming Ltd., the Malta-based and regulated iGaming operator behind the long-established Interwetten Sports sportsbetting and casino brand. Under the partnership, Pariplay’s entire suite of online casino games now features on Interwetten’s online casino.

Launched in 1997 and a pioneering brand in the global iGaming space, Interwetten, which is regulated by the Malta Gaming Authority, provides players with betting and live betting on over 5,000 sporting events and more than 60 sports markets each week. The site is available in 10 different languages.

Complementing its core sportsbook product, Interwetten’s online casino and live casino is an evolving product in the brand’s wider offering. Interwetten’s integration of branded and original online video slots developed by Pariplay’s in-house studio are a key stage in the product’s ongoing evolution.

The first phase of the integration of Pariplay content sees branded slots such as the software provider’s Atari Asteroids, Atari Star Raiders, Atari Black Widow, and The Three Stooges: Disorder in the Court feature in Interwetten’s online casino. Pariplay original video slot titles such as Las Cucas Locas, Fish & Chips, The Magical Forest, Rio Bingo, and Fur Ball among other titles have all now integrated with the brand.

The content partnership has been enabled through Pariplay’s strategic partnership with iSoftBet, an existing Interwetten software partner. Pariplay and iSoftBet, the London-based online and mobile casino software provider, distribute each other’s content through their content aggregator networks, respectively, FUSION and Game Aggregation Platform.

Pariplay’s studio is currently in the final development stage of new branded slots Bloodshot and Sharknado as well as original titles. When these are launched later in Q1 2017, they will integrate with Interwetten, during the second phase of the two companies’ content partnership.

“Interwetten is one of the iGaming industry’s longest-serving and well-established brands, so our partnership will expand our casino content to new audiences,” said Adrian Bailey, General Manager at Pariplay Ltd. “We hope that our games will continue to support the growth of Interwetten’s online casino and the brand’s broader product diversification, allowing the operator to target new player demographics and retain existing ones.”

Bailey and Gili Lisani, founder and CEO of Pariplay, will attend the ICE Totally Gaming conference in the ExCel London, U.K., from 7 to 9 February 2017. To book a meeting with the Pariplay team at ICE or for more information on the company’s Interwetten Gaming Ltd. partnership, please contact Pariplay Ltd.