Betfred.com Agrees Multi-Year Playtech Contract Extension
Leading operator Betfred has agreed to extend its decade-long partnership with Playtech until beyond 2020, ensuring it will continue to offer its customers the industry’s best performing gaming products and player experience.
The multi-year extension includes the renewal and extension of Playtech’s leading casino content, progressive jackpots and access to more than 600 of the industry’s best-performing games, including a host of branded titles from Warner Bros. Consumer Products on behalf of DC Entertainment. This includes Batman Classic TV Series, Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980).
This will also include Betfred Casino’s participation in Playtech’s exclusive licensee £500,000 cash casino network promotion on new iconic DC-branded film and television properties which launches at the end of February and runs for four weeks. The promotion also runs across a host of top Playtech content, including Buffalo Blitz and Halloween Fortune II.
The agreement also includes the renewal to offer its players Playtech’s leading bingo, poker and live casino that have all been extended for the same period.
Betfred and Playtech have worked closely for more than 10 years, with the renewal highlighting both companies’ commitment to taking the relationship even further.
Mor Weizer, CEO of Playtech, said, “We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”
Rakesh Chablani, Managing Director of Betfred.com, said, “Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.”