Come 2017, we wanted to raise the bar a little higher and decided to create a new formula for a smaller, more intimate event. With the backing of five operators, each of which will be an official, exclusive host, we are flying 200 affiliates to charming Baltic city of Tallinn, Estonia, for two nights of quality entertainment and networking. The event itself will take place 27-28 April.

In the words of Eman Pulis, “The formula is simple: we will fly 200 quality affiliates, no expenses spared – flights, two nights at the Hilton, wining and dining, networking poker tourney and more. Five operators will be able to host this Grand Slam. We chose carefully five operators who have something innovative to offer, who are launching a new product with an edge, whom affiliates would be interested to meet for the very first time.”

The organizers wanted to give the affiliates a good reason to meet us in Estonia, so we lined up the following five:
1. EGO, launching their new brand PlayOJO
2. Betting Gods, offering an innovative subscription based sports book affiliate deal
3. Olybet, offering an omnichannel alternative where Nordic players can play online as well as land-based in all their Olympic Casinos
4. Quasar, launching their new brand OVO Casino
5. Video Slots, one of the fastest growing casinos in the market

Why AGS? Why Tallinn?

Travel time: The focus will be predominantly, though not exclusively, on affiliates from nearby countries, enabling us to bring more affiliates. A one hour flight is less likely to disrupt work commitments than a twelve hour connected flight. The venue is six minutes away from the small airport.

Costs: Shorter flights mean cheaper tickets. Why stay at a three star hotel in Oslo when you can get a five star all inclusive hotel for the equivalent price in Tallinn? With 200 affiliates in attendance, the costs would add up.

Discovery: The city is buzzing with tech startups and provides an ideal e-infrastructure, specifically for nearby Nordics. With ninety minute commutes and much cheaper wages, Tallinn may provide an alternative destination for business relocation. KPMG Tallinn has prepared an informative presentation about all this.

Conference: We are carefully carving out a number of short presentations and power panels, combined with speed dating, workshops, Q&A sessions and fishbowls with topics that will interest each and every affiliate in the room. No boring sales pitches, no self-inflating ego trips – just quality content.

Entertainment: We’re gunning on all fronts to guarantee the right conference-to-unwind balance, and have no doubt that our entertainment program in Tallinn will leave affiliates craving for more.

Ultimately, all guns point to SiGMA; we want to bring these affiliates closer to our show in November, closer to what we do back in Malta.

Are you an affiliate? Contact us or any of the above five operators, register today and, come April, mingle with fellow affiliates and great brands. Find out if you qualify for this unique treat.