Sports Betting
Betgenius to help drive the growth of Snai’s online sportsbook through digital marketing partnership

Betgenius, the leading supplier of sophisticated sportsbook data and services to regulated bookmakers and lotteries, has been selected by leading Italian operator Snai for a major digital marketing campaign.

Betgenius will help drive the growth of Snai’s online sportsbook throughout 2017, attracting new customers through a multi-faceted digital marketing campaign.

Jack Davison, Managing Director at Betgenius, said: “We are extremely proud to have been chosen by Snai to drive the growth of its online sportsbook. Our proven track record in harnessing unique, data-driven solutions will enable us to attract new customers while maximising their turnover.”

The deal includes use of Betgenius’ unique Betslip Retargeting technology, enabling Snai to track their customers’ unconfirmed betslips and serve up relevant offers, even when they have left the bookmaker’s site.

Use of Betgenius’ Popular Bets tool is also included in the agreement, while dynamic in-play and video banners will serve up relevant content to customers.

Fabio Schiavolin, CEO di Snai Group, said: “Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy a test and learn approach on new creative and acquisition strategies. We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.”