Playtech and Captain Up collaborate in new strategic partnership

Business News

Cutting-edge engagement platform integrated into Playtech offering, using game mechanics, machine learning and behavioural economics,

Playtech, the world’s leading gaming content and software, systems and services supplier, has agreed on a strategic partnership with Captain Up, a real-time engagement and retention platform, that will enable licensees to further incentivise, analyse and reward their players using cutting-edge gamification, social and communication tools.

Captain Up has carried out a series of successful partnerships with gaming operators, showing positive results. Captain Up will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system. This will allow Playtech licensees to create further loyalty through the use of gamification, in game communication, social and analysis tools.

The Captain Up platform employs social gaming mechanics to increase player engagement and lifetime value. These include challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging and more, all in real-time, and customised to a specific operator and player journey. The platform also offers operators an easy- to-use web based back office to monitor, manage and analyse player actions.

  • Increase revenues by maximizing user engagement and levelling-up brand loyalty
  • Real-time communication with individual players and groups
  • Social interaction, introducing leaderboards, activity feeds and more
  • Enhance player loyalty & personalise player engagement by always knowing what to offer based on real-time insights

Shimon Akad, COO, Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”

Uri Admon, Founder and CEO, Captain Up, said: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform.”