iSoftBet pens an agreement to provide content to William Hill Online


Leading online and mobile game supplier iSoftBet has struck a deal to provide the Interactive arm of bookmaking giant William Hill with its range of content. iSoftBet, well-known for creating entertaining and innovative games will enhance the William Hill Interactive Online offering with its entire portfolio of games that will be made available to William Hill customers in mobile and online through an integration with Openbet RGI.

iSoftBet will also work with the William Hill Interactive Online team to create exclusive content for the bookmaker throughout the course of the agreement.

Speaking about the agreement, iSoftBet’s MD, Nir Elbaz, said: “We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill. The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels™ slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.”

“We are extremely confident that our content will fit in well alongside William Hill’s current offering and look forward to working with their team to produce exclusive, entertaining content.”

Graeme Powrie, Gaming Commercial Director at William Hill said, “We are delighted to add iSoftBet content to our ever growing portfolio.  They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”