PMU enters eSports with Paris Saint-Germain
Paris Saint-Germain, has announced a collaboration agreement with the great French bookmaker PMU. Or, more specifically, with its new subsidiary PMU Esports, because it is a pact between both specific divisions.
They are the first steps of this betting company in the professional sport of video games, since it is a regular sponsor of other major local events such as the Tour de France, Roland Garros or Ligue 1. In fact, both entities are already associated in Professional football.
What they have signed is not just a financing contract for Team PSG members. It also includes the provision of event and player statistics so your professionals have better data and are more effective. In addition, PMU marketing director Samuel Loiseau has confirmed that his company will begin sponsoring eSports events in France throughout the year.