During the 3 days of gaming exhibition and conference, in the heart of Europe, multinational BtoBet – bronze sponsor of the event – will meet operators wishing to have a deep insight into its innovative technology, crucial to develop the gaming business efficiently, to speed up revenues and operations by guessing what players will do next.

On 21 March, at 2.30 pm, BtoBet’s CEO Kostandina Zafirovska has been invited as kay speaker during the Innovation panels at the ground floor of the expo. She will provide her vision about the importance of the Omnichannel platform to move easily from retail to online and mobile with the support of a high technology software for Sportsbook and Casino games.

The same day, in a second Innovation Talk after 3.45 pm,  Kostandina will also discuss about the new technological features of the Augmented Reality (AR) that can boost the iGaming business creating totally new and attractive ways of betting, offering licensees the possibility of unconventional marketing opportunities to attract and retail players, new users and also Millennials.

BtoBet’s experts will be available at VIGE for live demos of the company’s cutting edge, multicurrency and multi-jurisdiction omnichannel platform.

“As bronze sponsor of the expo in Central Europe and leading company of the gaming industry, it’s a pleasure to participate in VIGE which is going to be a promising event. We are delighted to offer operators attending the show, the possibility to discover the next-generation technology to run the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players.”