Roy Richie Launches Affiliate Programme with Paysafe’s Income Access


Roy Richie, the Malta-based online sportsbook and casino operated by BTM Entertainment Group, has launched an affiliate programme with Paysafe Group’s affiliate software provider Income Access. The new affiliate programme of Roy Richie, which already offers Paysafe’s NETELLER and Skrill digital wallets, will be managed using Income Access’ platform.

Roy Richie received a licence from the Malta Gaming Authority in December 2016 and offers players a comprehensive online sportsbook featuring a broad range of sports markets, including football, tennis and basketball as well as niche markets such as Mixed Martial Arts (MMA) and e-Sports. The brand also includes SBTech-powered live sports-betting functionality for a range of sports and a last-minute bets section, which features events due to begin in the near future.

To complement its sports-betting offering, Roy Richie boasts a dynamic online casino. A full suite of casino games includes a wide selection of NetEnt online slots such as Guns N’ Roses and Starburst, table games such as blackjack and roulette as well as a live casino powered by video-streamed live-dealer specialist Evolution Gaming.

The website is available in English, Spanish, German, Polish and Portuguese. Since launch, Roy Richie has provided players with Paysafe’s NETELLER and Skrill digital wallets among other payment options.

The launch of the new Roy Richie affiliate programme on the Income Access platform, which has won eGR’s ‘Affiliate Software’ B2B Award every year since 2013, expands the brand’s relationship with Paysafe. To celebrate the programme launch, Roy Richie is offering new depositing players a bonus of up to €500 for the casino and a 100% bonus for sportsbook deposits up to €100.

The affiliate programme features a promotional 40% revenue share commission structure for new affiliates for the first three months following the launch. Commissions revert to a tiered revenue share structure of 25% to 40% after this period, depending on total revenue generated.

Paweł Teper, Chief Technical Officer of Roy Richie, said, “Working with a leading technology partner is hugely important for us, especially as we move to offer customers and business partners something innovative and fresh in the online gambling market. We are excited to bring all of Roy Richie’s charisma to an expectant market and the Income Access platform is vital in helping us achieve that goal.”

The affiliate programme will be managed by Roy Richie’s in-house affiliate team. They offer numerous additional tools, including a variety of landing pages and banners.

Lorenzo Pellegrino, CEO of Digital Wallets at Income Access and Paysafe, said, “Income Access has a history of working successfully with recently-launched operators looking to grow their player base through the affiliate channel, and we expect this to continue through our partnership with Roy Richie.”