Beehive expands Romania footprint with BaumBet launch

Business News

Data-driven marketing specialist Beehive has successfully expanded its footprint in Romania after going live with leading operator BaumBet.

BaumBet, one of Romania’s most established retail brands, has recently ramped up its online presence in the market, which was re-regulated last year.

It has drafted in Beehive to manage its omni-channel marketing activity, and has already completed a successful implementation of the Beehive marketing platform.

Octavian Manu, CEO at Baum Online, said: “The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.

“Beehive’s innovative marketing platform enables us to drill down into our database in ways we hadn’t thought possible, and communicate with our players across the channels.

“The team at Beehive has been extremely supportive and we look forward to building a long and fruitful relationship together.”

Adi Dagan, founder and CEO of Beehive, added: “We are thrilled to increase our presence in the Romanian market with this major agreement with BaumBet.

“Beehive’s data-driven platform has rapidly grown over the past year, empowering its users by placing industry-leading tools in the palm of their hands. I’m excited to partner with the BaumBet team and nurture a fruitful relationship with them over the coming years.

“Following on from another successful ICE, this deal underlines Beehive’s commitment to continue to expand into new territories.”

Beehive’s data-driven marketing platform allows operators and suppliers to analyse, optimise and monetise its customers across the channels.

The platform offers a one-stop-solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.

It is proven to boost conversion and retention across online, mobile and retail, and comes with a series of innovative new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.