Football Form Labs strikes deal with Betfair Australia

Sports Betting

Football Form Labs, the leading football betting software on the market, has signed a content partnership agreement with Betfair – Australia.

As part of the deal, Football Form Labs are providing editorial previews for every Premier League fixture that is hosted on Betfair Australia’s The Hub.

Football Form Labs are suggesting at least one bet for every game, which have already made a profit of 7.5% ROI to date for exchange punters. Betfair Australia join an ever-expanding portfolio which already includes Oddschecker.

A range of products can be integrated simply and used across web, mobile and affiliate platforms.

Bettorlogic CEO Andrew Dagnall commented, “Our Premier League content forms a major part of our Football Form Labs product and we’re really pleased our insightful analysis has already had a major impact. We look forward to a prosperous and profitable partnership.”

Betfair Australia’s Nick Heathcote said, “We’re always looking to provide our customers with premium content to help them make smarter decisions when betting, now they will have in-depth analysis on every Premier League match as we approach the final stretch.”