selects Betgenius for high-impact marketing push

Business News

Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has struck a major deal with to boost engagement and cut acquisition costs by offering a truly contextual advertising experience via its digital partner, Sky Sport Italia.

For the first time, visitors to the Sky Sport Italia site will be delivered relevant betting suggestions being offered by, based on the exact content they are viewing across the site’s entire football coverage.

Davide Magni, Media and Partnership Manager at, said: “At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”

Betgenius’ advertising creative is driven by real-time sports data, allowing its partners to display dynamic content such as live scores and odds within banners and widgets.

Jack Davison, Managing Director at Betgenius, said: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner to help grow its sportsbook with this service.”