Veikkaus-win2day go live with industry-first Playtech cross-border poker network
Major brands join forces to instantly double player base across cash tables and tournaments.
Veikkaus and win2day have this week gone live with the industry’s first cross-border poker network powered by Playtech.
In an industry-first, the respective Finnish and Austrian gaming brands have joined forces to launch a joint poker network using liquidity from both player bases. This has instantly doubled the number of customers playing the widest variety of omni-channel poker products via a dedicated Playtech-powered iPoker network.
This is the first time that two regulated entities have joined forces to share cross-border poker liquidity and follows win2day meeting a series of stringent responsibility standards accredited by Veikkaus and the Finnish authorities.
The liquidity sharing agreement was approved by the Finnish Ministry of Interior on December 8th and the Austrian Ministry of Finance on August 8th last year. Veikkaus, that merged with RAY and Fintoto earlier this year to form a new entity, and win2day, previously had to limit online poker to domestic players only.
Playtech has long-standing relationships with both brands. RAY, now Veikkaus, has partnered with Playtech since 2010, setting the benchmark in the Nordic region and establishing the country’s leading gaming operation, while Playtech has worked closely with win2day since 2015, providing the Austrian Lotteries and Casinos Austria-owned brand with a new poker network.
Playtech has recently invested significant development resources in poker, enhancing its award-winning iPoker client by introducing a new lobby and home tab, completing a full overhaul of the software’s poker tables and launching a series of new game views, enabling easier and fully personalised access to a wide variety of players’ favourite games.
Shimon Akad, COO, Playtech, said: “This is a milestone in poker and the gaming industry, and we’re delighted to be at the heart of yet another industry-first providing two great brands with the leading poker network and a series of leading products that I’m confident will prove a huge success going forward.”
Timo Kiiskinen, Senior Vice President, ICT, Veikkaus, said: “We are extremely happy with the overall product and the network’s performance so far, and are delighted to have launched on schedule. This is a great venture between ourselves, win2day and Playtech and we’re sure it will be a great success.”