NYX Gaming Group Posts 36% Increase in Peak Bets
More than 35.64 million sports bets placed during event through OpenBet platform
NYX Gaming Group (TSX-V: NYX), the market leading end-to-end supplier to sportsbook, gaming, lottery and bingo operators across the globe, handled 227.16 million account transactions at the Cheltenham Festival via its OpenBet platform.
The 2017 Festival was OpenBet’s most successful ever, as it handed more than 35.64 million sports bets, an increase of 4.5 million, or 13%, on 2016.
This year’s event was the most mobile-centric yet, with 76% of all bets placed through the channel, while the number of sports bets per minute placed through OpenBet’s platform peaked at 37,000 – up 36% on last year.
The prestigious horseracing fixture is a key event for OpenBet in terms of performance, stability and transaction volumes.
In 2016, the OpenBet platform reached new highs with peaks of 62,000 bets per minute over the Grand National, and 19,600 bets per second with Sportsbet.com.au during the Melbourne Cup, the highest ever peak via a single operator.
NYX CEO, Matt Davey, commented: “OpenBet has long understood the importance of the Cheltenham Festival to its customers. With an extraordinary number of transactions to handle, it is one of the most critical weeks in the calendar, with no room for downtime. We are incredibly proud of our performance and reliability.
“The mobile statistics underline the ongoing shift in player behaviour – and the benefits of our commitment to a product-led strategy in delivering technology that supports player needs and delivers the performance OpenBet is known for.”
About NYX Gaming Group Limited
NYX Gaming Group Limited is a leading digital gaming provider headquartered in Las Vegas, USA with a staff of more than 1000 employees based in 14 countries across Europe, North America, Asia, New Zealand and Australia. The Company provides one of the world’s largest portfolios of leading content and technology to some of the foremost gaming operators, lotteries and casinos across the globe. NYX also has one of the broadest distribution bases in the industry with over 200 unique customers and the widest portfolio of content available from their own global studios and broad partner network. The diversified game catalogue delivers content across web and mobile formats, focusing on Bingo, Casino, Lottery and Sportsbook verticals.
NYX’s Open Gaming System (OGS™) was recently named 2016 Platform of the Year in acknowledgement of its position as the industry’s market-leading gaming offering, which allows licensees to leverage the best-of-breed multi-vendor casino content from around the world.