IWG signs deal with Nektan
IWG – a world leader in supplying online, instant win games – has struck an agreement to deliver its content to Nektan.
IWG’s entire portfolio of games will be made available via its RGS, allowing Nektan to offer its partners instant win games for the first time. The deal is IWG’s third RGS integration in the past few months, having recently joined forces with the Michigan Lottery in the United States. IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games. It is now offering this service to commercial brands and platforms in the wider online gaming industry, including Mecca, which is part of the Rank Group.
Rhydian Fisher, CEO at IWG, said: “Instant win games are rapidly growing in popularity across the entire online gaming industry, as evidenced by our latest deal with Nektan. It is an extremely exciting time for the vertical, and we have several major integrations lined up for the coming weeks.
“This sort of content has been hugely successful in the lottery space. With the rise of mobile, egaming operators realise the time is now to add instant win games to their portfolio. We are delighted to be partnering with Nektan whose customers will love our games.”
Leigh Nissim, CEO at Nektan PLC, said: “We are constantly focused on improving our games portfolio to enhance our Casino Network experience for both our players and our partners. IWG games are entertaining and engaging for softer real money mobile players and the portfolio of games will also assist our partners by providing new customer acquisition routes to market.”
IWG has provided content to the UK lottery for more than 15 years and has entire portfolios live in lotteries across Europe, Canada and the USA.