Playtech BGT Sports extends BoyleSports deal

Sports Betting

Playtech BGT Sports, the leading provider of omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with BoyleSports for another four years.

As part of the deal, Playtech BGT Sports will supply an initial 325 terminals to the Irish operator, taking the total number to over 600 across their 220-strong estate with more to follow. The deployment of machines is expected to be completed by mid-April.

The majority of the machines are Playtech BGT Sports’ state-of-the-art widescreen Storm terminals that are supplied with its proprietary market-leading sportsbook software.

Jenna Boyle, Head of Retail at BoyleSports said: “The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin.

“With this in mind, we look forward to working with Playtech BGT Sports to continue the ongoing success and development of its product within our estate.

“Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.

“Align this with Playtech BGT Sports’ ability to constantly evolve its product proposition and it was an easy decision to make.”

John Pettit, Managing Director for UK, Ireland, Asia, and Australia, Playtech BGT Sports, said: “We are delighted BoyleSports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland.

“BoyleSports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”