A new National Lottery campaign has launched today, featuring real winner stories and highlighting the emotional connections they have to becoming a millionaire.

The campaign, which runs across radio, digital, outdoor and social media, draws on Camelot winner data to display “surprising, fun and meaningful facts”, like bus stop posters revealing that the National Lottery creates the same number of winners every minute as there are people on a packed double-decker bus.

Arabella Gilchrist, head of parent brand for the National Lottery, said: “The National Lottery plays a vital role in contributing to good causes throughout the UK – raising more than £30m every week – and at the same time awards around eight million prizes weekly.

“These surprising facts and real-life winner stories will help remind players that real people, like them, are winning on the National Lottery all the time.