BetStars kicks off the ‘Big Call’ campaign


Online sports betting site BetStars, an Amaya Inc. brand, has today launched its new “Big Call” marketing campaign, an exciting series of social media videos featuring a line-up of sporting stars.

The creative video series sees each ambassador make a literal “big call” via video phone as they share predictions ahead of major events in the sporting calendar.

The campaign kicks off with former England international footballer Wayne Bridge, who previews the Premier League meeting between his former sides Chelsea and Manchester City tonight. To see Bridge’s predictions, go to BetStars social media channels or the footballer’s own social media accounts.

Seven-time world snooker champion Stephen Hendry is the next sportsperson to be put on the spot for the second video of The Big Call series which will be released just ahead of the World Snooker Championships in Sheffield on 15 April. Further high-profile sporting talent are due to take on the “Big Call” in the coming months.

Zeno Ossko, Managing Director of BetStars, said, “At BetStars, we don’t sit on the fence, we celebrate bold opinions and those willing to make big calls. We are connecting social media users with some of their favorite sporting idols, the people best placed to share genuine sports insight ahead of the year’s biggest and best betting events.

“We’re proud to be partnering with a number of champions from various sporting disciplines for our ‘Big Call’ as we work to continuously enhance the experience of BetStars customers and increase brand awareness among those with a passion for sport.”