Tabcorp and the AHA unveil new five-year exclusive betting partnership

Sports Betting

Tabcorp today announced a new five-year wagering partnership with New South Wales hotels through the Australian Hotels Association NSW.

The deal sees the AHA’s 1116 NSW member venues nominate Tabcorp as their exclusive wagering partner, giving them access to enhanced benefits and expanded access to Tabcorp’s unique digital commissions model.

NSW hotels account for $1.6 billion in annual TAB turnover and the agreement will help pubs offer an improved betting experience to their customers, while reducing costs. It will also drive increased investment in retail facilities to better service venues and the many customers who choose to bet in a NSW hotel.

At the same time, Tabcorp is helping hotels to future-proof their PubTABs and cater to changing customer preferences through its unique digital commissions model, which provides hotels a share of commission on eligible bets that are placed within the venue via the TAB app.

The digital model, which has been operating since November last year, gives venues the same commission on eligible in-venue digital wagering as if the bets were placed in cash. It also enables pubs to benefit from ongoing commissions from any customers that they sign up to a TAB account.

The agreement builds on the strong history of co-operation between Tabcorp and the AHA NSW, which has seen venues play an important role in trialling new initiatives such as digital commissions, digital odds display and digital form.

Tabcorp CEO David Attenborough said:

“We are pleased to reach this agreement with the AHA NSW and its member hotels. Having a bet in a pub is an Australian social tradition and this partnership helps us and our venues to deliver the best wagering experience.

“At the same time, we are making sure pubs benefit no matter how customers choose to bet within the venue.”

AHA NSW CEO John Whelan said:

“We’re thrilled to partner with Tabcorp for a further five years. We’re particularly excited with the direction Tabcorp is heading with digital wagering in PubTABs and we’re looking forward to the roll-out of new hotel products and technology over the next five years.

“You can’t beat an afternoon at your local pub with friends having a few bets. It’s a unique Australian tradition. This partnership will allow us to provide punters an even better pub wagering experience.”

TAB has been part of the NSW community for more than 50 years. Unlike other wagering operators, Tabcorp returns hundreds of millions of dollars to the NSW Government and NSW racing industry each year.