GVC Holdings Upgrades bwin Content Offering Through Launch of NYX OGS

Business News

NYX Gaming Group, the market-leading end-to-end supplier to sportsbook, gaming, lottery and bingo operators across the globe, has extended its partnership with GVC Holdings PLC (LSE:GVC) through the launch of NYX OGS, the company’s game aggregation server, with bwin.

GVC operates several of the most prominent global brands in the gaming sector, including bwin, Sportingbet, partypoker, partycasino and Foxy Bingo.

With GVC holding licences in more than 18 countries, the partnership extends NYX’s market reach to further regulated territories. These include Italy, Spain, and New Jersey, where GVC provides the Borgata Hotel Casino & Spa with its internet gaming platform.

A NYX customer since 2014, GVC already offers NYX OPS on a number of its gaming brands, including Sportingbet. The Group is now expanding the range of content it takes to include the award-winning NYX OGS, which it will use to enhance the casino and games offer of bwin, its flag ship Sports Label. Together with GVC’s other Sports Labels, bwin generated €654 million out of a Group total of €895m net gaming revenue on a pro forma basis in 2016.

The single integration to the omni-channel games aggregation platform gives bwin access to a huge portfolio of over 1000 titles from NYX’s market-leading studio NextGen Gaming, and over 40 other world-class third party studios.

NYX Chief Commercial Officer David Flynn commented: “GVC are a true leader in the gaming industry and their strategy for growth and business development is impressive. This partnership is extremely important to NYX, representing a firm endorsement of NYX OGS and emphasising the vital role it plays for the industry’s most successful operators around the world. It also reaffirms NYX’s commitment to building our partnerships and maximising the relationships across a number of different areas to deliver optimum value to our clients.”

GVC Holdings Chief Product Officer Liron Snir commented: “This is another big step towards our objective to build the best casino in the market. NYX are a premium developer and we are thrilled to be able to offer their highly popular games to our players.”