Edinburgh based Daily Fantasy Sports operator, Premier Punt, has announced the release of its new Daily Fantasy Sportsbook product.

Available as a quick update to their already successful Daily Fantasy Football app, users can now place “side bets” on top of picking their fantasy teams. The app now analyses the user’s fantasy team selection, and then presents bet selections tailored accordingly.

E.g. A user picking a fantasy line-up dominated by one team would be given odds on that team to win, a line up with attackers from both teams may get a “both teams to score” bet, a line-up containing a consistent goal scorer would likely see 1st scorer & score at any time bets, and so on…

Premier Punt had made public recently that it had obtained its sportsbook licence from the UK Gambling Commission, which was one of the first steps in creating their new product. The sportsbook license is in addition to the pool betting licence it already holds and it is felt this will give the company an extra dimension.

The new licence allows Premier Punt to offer traditional sportsbook bets on the outcome of matches alongside its fantasy offering. This combination of both types of gambling, within the same product and wallet, has led to the company coining the phrase, Daily Fantasy Sportsbook (DFS-B).

John Gordon, CEO, of Premier Punt said this of the latest development in the business: “We are delighted to be unveiling our unique single wallet Daily Fantasy Sportsbook (DFS-B) App. The combination wallet will help our business to increase the player value significantly while at the same time offering convenience to players that like to play both fantasy and wager on sports. We are convinced that this will change the Fantasy Sports and Sports Betting industry in UK and Europe.”

Even though Premier Punt believes the merging of DFS and sports wagering will be the future of this industry, they do not expect the main DFS players to follow anytime soon. DraftKings made a statement in August 2015 that they would not apply for a sportsbook license.

According to John Gordon this is logical for them. “The major players in the USA have to make sure they are still considered a game of skill, so it makes sense for them to stay away from any form of gambling. Premier Punt operates in a mature gambling market and the reality is that in such a market the value of DFS players is too low. We think that with our new business model we will be equipped to be successful in this market.”

Premier Punt has partnered with sportsbook supplier Offshore Custom Software Solutions, based in Isle of Man.

Gordon went on to say of the new relationship and product: “These guys are the best in the business. They are licensed by the UK Gambling Commission and have over 10 years’ experience in this industry and a fantastic product. The process to set up and integrate with them was smooth and quick. We believe that with their experience and our good looks, we are certain for success!”

Anyone can now try out the new product by downloading the Premier Punt app for iOS and Android or by updating their current app version.