188BET agree to sponsor the 2017 Chester Cup

Marketing

188BET have a long association with sport having been involved with rugby league, football, cricket and snooker for many years. Current shirt sponsors of Super League and World Club Champions the Wigan Warriors, 188BET is maintaining its commitment to top class sports sponsorship.

Kate Dawson Head of Sales and Commercial at Chester Racecourse said:

“We’re delighted to be partnering with 188BET in this new sponsorship deal and see tremendous value for all parties involved, including racegoers visiting Chester on Chester Cup Day. The Chester Cup is the most valuable of all the races held on the Chester flat racing stage throughout the season and one of the one most prestigious of the Boodles May Festival. We see only benefit to partnering with such a key stakeholder in the betting industry arena and we hope that this collaboration between 188BET and Chester will form the beginning of a long-standing winning relationship.”

188BET’s Managing Director, Nigel Singer added,

“We are very happy to be announcing our involvement with such a prestigious and historic race as the Chester Cup.  We fully recognise the standing of the race together with its prominence within the racing calendar and we look forward immensely to working with Chester Racecourse as we head towards the big day on Wednesday, May 10th.   This agreement again reinforces our sustained commitment to fully supporting UK horse racing at the sponsorship level and beyond.

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