Playtech-Rank Group agree major casino contract extension
All 54 UK Grosvenor properties to integrate Playtech table and slot management system – only a year on from initial casino management deal
The Rank Group, one of the UK’s most established gaming operators, has agreed a significant contract extension with Playtech to include the full integration of its table and slot management systems across its entire 54 land-based UK Grosvenor casino estate.
This agreement further strengthens Playtech’s status as market leaders in delivering the industry’s best-in-class omni-channel gaming solutions and the ultimate gaming experience via its pioneering Playtech ONE suite of software.
Today’s announcement comes just a year on from an initial deal to implement Playtech’s Neon casino management system across the casino estate which has since driven significant revenues for the group.
The new project will see Playtech implement the Neon Slots system to manage the group’s 3,000 electronic gaming machines and the Neon Tables iPad application to cover Grosvenor’s 650 tables.
Rank will migrate its 54 casinos from its existing system to Neon in the second half of 2017.
Rank Group’s Neon system, developed by Playtech subsidiary IGS, is the most technically advanced retail casino system in the world delivering a browser-based HTML5 user interface via Microsoft Azure.
Playtech’s retail division, including IGS, is firmly established as the fastest-growing supplier of systems to land-based casinos with the majority of UK casino groups using Neon to manage their operations.
In 2016, Playtech successfully implemented the Neon system across all 54 Grosvenor casinos in order to manage player tracking data, guest relations and cash desk operations, and to support the group’s responsible gaming, anti-money-laundering and security activities.
Rank also uses the Neon Analytics business intelligence platform, including a suite of custom dashboards designed to meet the specific needs of its venue and head office management teams.
Richard Playle, Director of Finance for Grosvenor Casinos, said: “The project to replace our management systems was very successful. We worked as a team to address a wide range of technical challenges and business innovations and have successfully rolled out a system which is performing well across the estate, and meeting our business and technical goals.
“Migrating our gaming systems to Playtech will enable us to complete our modernisation, offer an improved player experience and complete our vision for a single account and wallet across our retail and digital businesses,” he added.
Martin Sykes, Managing Director of Playtech Retail subsidiary Intelligent Gaming, said: “Rank is the largest casino operator in the UK and one of the most technically innovative in the world. I am positive that no other system supplier could have achieved what we did in 2016.
“We developed new features, optimised Neon for deployment in the Cloud, provided numerous integrations and supported the transition from the legacy systems, keeping data in step as we implemented the 54 site,” Sykes added.