RakeTech Group purchases Agonas and Astro Media Group


RakeTech Group, one of Europe’s leading iGaming affiliates, today announced the acquisitions of assets in Agonas AB and Astro Media Group AB. The deal to acquire Agonas AB includes the ownership of multiple leading Nordic sports TV websites, while the acquisition of Astro Media Group involves several high-quality and leading Swedish casino affiliate websites. These acquisitions will together strengthen RakeTech’s market position and further establish the company as a provider of high-quality sports and casino content.

Agonas AB operates a renowned network of sports media websites that provide real-time TV listings and supporting media content for sports fans in Sweden, Norway and Denmark. The assets purchased include TVsporten.dk and TVkampen.com, which provide sport TV listings for Denmark and Norway respectively. Plus, Swedish sports media platform TVmatchen.nu, which offers TV listings, match previews, breaking news, viral video content and betting tips to over 2.5 million monthly visitors. The sports covered includes football, tennis, golf, ice hockey, basketball and Formula 1.

Astro Media Group AB has a very impressive history, and the acquisition will further strengthen RakeTech’s position on the Swedish affiliate market. The founders’ industry experience and passion, in combination with a strong focus on SEO and high quality traffic, together creates a very solid base for continued growth in the future. The deal includes the casino affiliate websites: Casinointernet.se, Nya-Casino.se, KasinosOnline.se and Svenska-Casino.se, plus a network of over 100 additional websites.

“Our strategy is to diversify our business, and Agonas provides us with a new vehicle to create unique editorial content. Their experienced team will help develop RakeTech into an established provider of sports media content,” said Michael Holmberg, RakeTech Group CEO. “Astro Media has a proven model for developing quality online traffic and generating affiliate leads in large quantities. The acquisition will further strengthen our commanding position in Sweden.”

The buy-out deals include an earn-out agreement that will contribute to long-term RakeTech Group objectives. A €70 million investment to drive acquisitions was secured earlier this year to support development across Europe and establish the company as a leading provider of high-quality sports media content.