Launched on May 11th, the campaign marks the launch of a new creative platform, ‘Taking Back The Game’ – a strapline intended to convey 888poker’s ambition to remove frustrations for its players common to other online poker sites, so they can enjoy poker worth playing.

The campaign is designed to acknowledge rivals’

For many years, 888 Poker celebrated success as a platform that welcomes players from all levels of poker experience and skills. It was a place that they could call home to recreational and professional players, “- said Itai Pazner, vice president of business 888 Holdings.

“Taking back the game is a step further for our players. We want to move with the times and not to retreat and create the future of online poker to our players receive even better experience “- he added Pazner.

Under this initiative, 888 Poker have already launched a TV campaign in the UK, which represents some of its plans.

888 Poker wants to solve the problems of many players and get rid of, what frustrates them. First of all, it will offer a loyalty program, which will allow players to use the additional recreational options, and to have a rewards system suited for each player.