Bwin to Become Borussia Dortmund’s New Shirt Sponsors in 4-Year Deal
17 May 2017
Borussia Dortmund has announced a new partnership with Bwin . The online gambling operator will be sponsors of the Germans until 2021, for the next four seasons.
According to rumors circulated by the media, the agreement will yield 3 million euro a year . The well-known bookmaker in the past has been a sponsor of top clubs such as AC Milan, Real Madrid, Bayern and Monaco. The brand will figure during the BVB home games at Signal Iduna Park, which includes television and advertising graphic displays.
Stephan Heilmann, marketing director of GVC Holdings said, thanks to the partnership Bwin will get additional visibility, becoming a leader in the sports betting world.