PokerStars to launch Stars Rewards program

Business News will be launching a pilot of its new Stars Rewards program in Denmark next week at

Severin Rasset, Director of Poker Innovations and Operations at PokerStars, has outlined details of the new integrated rewards program in a post on the PokerStars Blog.

The new program offers an exciting gaming experience that rewards players for their play across poker, casino and sports (where available) and promises personalized rewards tailored to the games they play, as well as the chance to win top prizes including $1,000 cash, 1,000,000 StarsCoin, or, for sports bettors, big bets for upcoming matches.

Following the pilot in Denmark, Stars Rewards is due to be rolled out in other markets later in the summer. Players in each market will be notified via email when PokerStars is close to launching in their market.