IWG rolls out Emoji Money®
IWG – a world leader in supplying online, instant win games – is set to add a new dimension of fun to instant win gaming with the launch of Emoji Money®.
IWG’s latest release draws inspiration from the emoji, which is one of the best-known and frequently used digital messaging techniques in the world.
Developed and designed with a mobile-first approach, Emoji Money® is sure to provide a fun, playful and engaging experience whether playing at home or on the go.
The fast-paced game is set to be released in July to coincide with the launch of the highly-anticipated summer feature film, The Emoji Movie.
Leon Thomas, Chief Commercial Officer of IWG, said: “As a leader in both online gaming and innovation, Emoji Money® is the perfect fit with players who enjoy instant win gaming on the go.
“Every day millions – if not billions – of people around the world enjoy using emojis. It’s hard to think of a more fun and playful theme for an instant win game.”
IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games. It has recently been shortlisted in the online lottery supplier of the year category at the 2017 EGR B2B Awards.
The company now also offers its content to commercial brands including GVC and Rank Group.