Leading iGaming player Better Collective has released an application programming interface (API) which will enable external applications and websites to pull data from more than four million tips posted on their tipster platform bettingexpert.com. The first of these integrations has gone live on Better Collective’s complementary odds comparison platform SmartBets.

Bettingexpert.com houses the internet’s most user trusted trips. Through its prize competitions, that reward tipsters with the highest yields, bettingexpert.com’s followers have given the platform, and its tips, a 5-star rating on Trustpilot. The new API will allow operators to integrate these tips directly onto their sites, using the trusted bettingexpert brand.

The SmartBets integration allows visitors on the site to view tips alongside their personalised SmartFacts for any match they are interested in. These tips should inspire users with even more options, allowing them to make the most informed choices as possible when betting.

Bettingexpert.com is already in talks with a number of bookmakers to implement integrating the API, and hope to have an announcement on this soon.

Thomas Høgenhaven, Chief Product Officer at Better Collective said: “Our community of tipsters on bettingexpert have been guiding people to the right bets for over a decade, and we’re pleased that this new API can take these winning predictions to new audiences.

There has already been interest from a number of betting brands and professional punters already, and we are excited that the integration with SmartBets will be the first of many – helping plenty of punters around the world win big with bettingexpert.com’s tips.”